As revealed today, this new logo marks the 40th anniversary of the famous siren!
“I like the new mark because I feel that we’ve unleashed the Siren, a mythological figure who represents the romance and creativity that inspired the founders of Starbucks 40 years ago. I hope that unleashing that energy – that mojo – will keep us (and you) inspired for the next 40 years.” -- Thomas P., interactive content manager
Have an idea for Starbucks? Submit it HERE!